Trader Joe’s is a popular grocery store located throughout the United States. The company’s stores have bright decorations, are often extremely packed with customers, and offer products that cannot be found anywhere else. Although Trader Joe’s stores are not located online, many characteristics of its physical locations offer user experience lessons that can be applied to computer based interfaces.
Functionality is important, but the best interfaces are enjoyable to use and promote customer loyalty. In this Good Read, Arindam Roy describes the importance of making fulfilling experiences that go beyond basic utility. Link
Best Buy is celebrating its 50th anniversary this year. To stay in business so long and compete with online retail giants such as Amazon, Best Buy must be providing a user friendly web store. This Quick Click investigates Best Buy’s website to see if it has unique features contributing to the company’s continued success.
Development teams often use brainstorming seasons to determine how a feature will be designed. Ideally everyone on the team will make useful suggestions and eventually weed out the bad ideas to agree on the best approach. Brainstorming sessions seem like a good idea, but there are many issues with the process.
Psychology research often provides insights that can be used to design better experiences. In this Good Read Curt Arledge explains techniques that take advantage of memory principles to make lasting positive experiences. Read the article here.
Fonts are powerful ways of creating branding and mood. For example, Times New Roman is often associated with official documents, while Comic Sans is more playful. Computers support many unique font styles, but just because a font can be displayed does not mean it is appropriate to use.