Driving User Behavior

Most modern websites are user friendly and easy to browse, but that does not mean users will continually interact with them. There are many subtle, but powerful design choices that lead to more conversions. In this Good Read, Igor Gubaidulin outlines the basics of designing for Persuasion, Emotion, and Trust to increase conversions. Read on here: Link


Are You Ready for Mixed Reality?

Virtual, augmented, and mixed reality have recently become buzzwords and many companies are working to create products that implement them. Although we are still years away from mixed reality being a part of everyday life, Lucas Rizzotto describes the exciting possibilities of this new technology in this Good Read. Link