Using Consistency to Defeat Confusion

Click. Click. Huh?

Browsing a website to read articles by clicking on links is a fairly standardized interaction. A user sees something of interest, clicks on a link, and is directed to another part of the same website that displays whatever he or she desires to read. This simple interaction is consistent throughout most of the internet.

But sometimes websites do not follow this convention creating moments of confusion that sound like ‘Click. Click. Huh?’.

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