The Power of Commitment and Behavioral Consistency

Sticking to goals and forming new habits is not always easy, but there are ways to facilitate commitment. Robert Cialdini outlines six principles of influence in his book “Influence: Science and Practice”. One of those principles is the idea of behavioral consistency, which is the tendency of a person to act in a way that aligns with their past decisions and behaviors. This concept can be integrated in interfaces to increase engagement and loyalty to a company. To learn more about how to use behavioral consistency in your products read this article by Therese Fessenden of Nielsen Norman Group.