Amazon has become an extremely successful online retailer for a variety reasons, including taking advantage of a psychological phenomenon called anchoring. This post will detail what the anchoring effect is and how websites like Amazon use it to their advantage.
Although users often skim text and instructions, proper copy can be the difference between a mediocre and fantastic interface. John Saito of Dropbox explains how to design words in this interesting Good Read. Link
Users are an enormously important source of ideas for improving existing and new features. Usability tests are a great way to gain insights from users’ experiences into how a new feature should work or how to better a product. There are numerous ways to conduct usability tests and there is no single ‘perfect’ template that will be appropriate for all situations, but some techniques are universally applicable. The following tips are based on my own experiences and articles by experts in the user experience field. Read More
User experience documents often label the person involved in an interaction a ‘user’. In this Good Read, Steve McCarthy highlights why the term ‘user’ is no longer descriptive enough. Explore McCarthy’s reasoning here.
Trader Joe’s is a popular grocery store located throughout the United States. The company’s stores have bright decorations, are often extremely packed with customers, and offer products that cannot be found anywhere else. Although Trader Joe’s stores are not located online, many characteristics of its physical locations offer user experience lessons that can be applied to computer based interfaces.
Functionality is important, but the best interfaces are enjoyable to use and promote customer loyalty. In this Good Read, Arindam Roy describes the importance of making fulfilling experiences that go beyond basic utility. Link
Best Buy is celebrating its 50th anniversary this year. To stay in business so long and compete with online retail giants such as Amazon, Best Buy must be providing a user friendly web store. This Quick Click investigates Best Buy’s website to see if it has unique features contributing to the company’s continued success.
Development teams often use brainstorming seasons to determine how a feature will be designed. Ideally everyone on the team will make useful suggestions and eventually weed out the bad ideas to agree on the best approach. Brainstorming sessions seem like a good idea, but there are many issues with the process.
Psychology research often provides insights that can be used to design better experiences. In this Good Read Curt Arledge explains techniques that take advantage of memory principles to make lasting positive experiences. Read the article here.