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The Power of Defaults

The combination of new interactive platforms and artificial intelligence have led to less of a need for manual browsing. For example, a consumer can now order an item using a smart speaker within seconds by accepting whatever the system suggests. This has serious implications for consumers. Designers have a responsibility to consider the influence of their default choice implementations. Read more about this topic in this article by Scott Belsky.

McDonald's

McDonald’s Use of Psychology Tricks

Fast food restaurants have been facing increased competition and slimmer profits, but McDonald’s continues to persevere. The company’s continued success can be partially attributed to its discrete application of numerous psychological concepts that increase sales and keep customers happy. Read Luke Battye’s in depth exploration of McDonald’s use of psychology concepts in this article.

Repeat

The Power of Commitment and Behavioral Consistency

Sticking to goals and forming new habits is not always easy, but there are ways to facilitate commitment. Robert Cialdini outlines six principles of influence in his book “Influence: Science and Practice”. One of those principles is the idea of behavioral consistency, which is the tendency of a person to act in a way that aligns with their past decisions and behaviors. This concept can be integrated in interfaces to increase engagement and loyalty to a company. To learn more about how to use behavioral consistency in your products read this article by Therese Fessenden of Nielsen Norman Group.

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Matching Expectations

Have you ever noticed how jarring it can be when an interface betrays your expectations? There are many properties of the physical world that we expect will be consistent in digital interfaces, but when designers ignore those concepts we can become confused. Sophia Prater outlines three strategies for designing digital interfaces that match human expectations from the physical world in this Good Read. Read the article here.

Brain

Brains Are Not Computers

Humans do not process or store information the same way computers do and yet scientists continually talk about humans as if they were computers. This type of thinking limits how we explore cognitive science and needs to be changed to advance our understanding of humans. In this Good Read Robert Epstein explores the problem of the computer metaphor and suggests that it be deleted. Read the article here.

Ads

The Advertising Techniques to Avoid

Advertising has annoyingly become a persistent part of the internet, but some styles are more intrusive and hated than others. Nielsen Norman Group ran a series of tests to determine which advertising techniques are most abhorred on mobile and desktop websites. Check out the results of the research in this Good Read here

Uber’s Psychology Tricks

Many companies use behavioral psychology to drive sales, but those strategies are often hidden from consumers. A new revealing article by Noam Scheiber of the New York Times details a variety of techniques Uber uses to motivate its drivers. Read the Good Read here: link

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Mind Reading Interfaces

Locked-in syndrome can leave patients completely paralyzed with no way to indicate to the world that they are still conscious, but some people with this condition have been able to use eye coded communication. Researchers in Europe have created a brain computer interface that measures brain activity to allow patients who have lost the ability to make any movements to indicate ‘yes’ or ‘no’ in response to questions. Although the system is limited, it offers a peek at the future of brain computer interfaces. Read MIT Technology Review’s article about the exciting new interface here.

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Driving User Behavior

Most modern websites are user friendly and easy to browse, but that does not mean users will continually interact with them. There are many subtle, but powerful design choices that lead to more conversions. In this Good Read, Igor Gubaidulin outlines the basics of designing for Persuasion, Emotion, and Trust to increase conversions. Read on here: Link