Most modern websites are user friendly and easy to browse, but that does not mean users will continually interact with them. There are many subtle, but powerful design choices that lead to more conversions. In this Good Read, Igor Gubaidulin outlines the basics of designing for Persuasion, Emotion, and Trust to increase conversions. Read on here: Link
Virtual, augmented, and mixed reality have recently become buzzwords and many companies are working to create products that implement them. Although we are still years away from mixed reality being a part of everyday life, Lucas Rizzotto describes the exciting possibilities of this new technology in this Good Read. Link
Imagine an interface that would allow you to enter your phone number without any problems. Now imagine the complete opposite. In this humorous Good Read Fabricio Teixeira provides examples of sinister phone number input formats. Link
Websites and apps are increasingly being used by consumers all over the world, but one design is not appropriate for all groups of people. Factors such as wording, orientation, and color need to be considered when designing an interface that will be viewed by people of different cultures.
Many psychological studies have demonstrated that people have a tendency to focus on negative experiences. Just one small annoyance can ruin an overall good experience with an interface. In this Good Read Hoa Loranger explains the implications of this psychological pattern for experience design. Read the article here: Link
Onboarding new users is essential to ensuring that they will enjoy your product. In this Good Read, Benjamin Brandall describes the techniques Microsoft used in Windows 98 onboarding processes and how those strategies can be implemented in modern interfaces. Read the article here.
People can be guilted into helping other people, but what about helping robots? In this Good Read, Safinah Ali details an experiment she and another student conducted to determine if human involvement in the malfunction of a robot would affect their pro-activeness in fixing it. This article is a great investigation of human computer interaction. Link
Although users often skim text and instructions, proper copy can be the difference between a mediocre and fantastic interface. John Saito of Dropbox explains how to design words in this interesting Good Read. Link
User experience documents often label the person involved in an interaction a ‘user’. In this Good Read, Steve McCarthy highlights why the term ‘user’ is no longer descriptive enough. Explore McCarthy’s reasoning here.
Functionality is important, but the best interfaces are enjoyable to use and promote customer loyalty. In this Good Read, Arindam Roy describes the importance of making fulfilling experiences that go beyond basic utility. Link