Driving User Behavior

Most modern websites are user friendly and easy to browse, but that does not mean users will continually interact with them. There are many subtle, but powerful design choices that lead to more conversions. In this Good Read, Igor Gubaidulin outlines the basics of designing for Persuasion, Emotion, and Trust to increase conversions. Read on here: Link


Are You Ready for Mixed Reality?

Virtual, augmented, and mixed reality have recently become buzzwords and many companies are working to create products that implement them. Although we are still years away from mixed reality being a part of everyday life, Lucas Rizzotto describes the exciting possibilities of this new technology in this Good Read. Link


Beware of Negativity Bias

Many psychological studies have demonstrated that people have a tendency to focus on negative experiences. Just one small annoyance can ruin an overall good experience with an interface. In this Good Read Hoa Loranger explains the implications of this psychological pattern for experience design. Read the article here: Link


Human Guilt and Robots

People can be guilted into helping other people, but what about helping robots? In this Good Read, Safinah Ali details an experiment she and another student conducted to determine if human involvement in the malfunction of a robot would affect their pro-activeness in fixing it. This article is a great investigation of human computer interaction. Link