user_testing

Tips for User Testing

Users are an enormously important source of ideas for improving existing and new features. Usability tests are a great way to gain insights from users’ experiences into how a new feature should work or how to better a product. There are numerous ways to conduct usability tests and there is no single ‘perfect’ template that will be appropriate for all situations, but some techniques are universally applicable. The following tips are based on my own experiences and articles by experts in the user experience field. Read More

Trader Joe's

What Trader Joe’s Can Teach About User Experience

Trader Joe’s is a popular grocery store located throughout the United States. The company’s stores have bright decorations, are often extremely packed with customers, and offer products that cannot be found anywhere else. Although Trader Joe’s stores are not located online, many characteristics of its physical locations offer user experience lessons that can be applied to computer based interfaces.

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